Brand Marketing
Li Zi Yuan's 'Midlife Crisis': Can Going Global Save the Brand?
Going global has become a common strategy for brands seeking new growth. In September 2024, Li Zi Yuan received its first Southeast Asian order, shipping 30 tons of sweet milk to the region, with plans to export to Laos, Myanmar, and Thailand. However, for a brand that has relied on a single product for over 30 years, it remains uncertain whether this move is a second growth curve or a lifeline.
唐雨昕