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Articles by 焦逸梦
Browse 4 New Distribution articles by 焦逸梦.
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From "Light" to "Heavy": How Meijian, RIO, and Blue Dash Are Solving the 400-Billion-Yuan Young People's Alcohol Market | Category Watch
This article discusses the young people's alcohol market, which is worth 400 billion yuan. It analyzes why some low-alcohol brands have failed while others like RIO, Meijian, and Blue Dash have succeeded, and outlines future trends in the market.
焦逸梦Dayao 3 Billion, Beibingyang 1 Billion, Bingfeng and Hankow No.2 Also Have Names, but Why Do I Say No Domestic Soda Brand Truly Understands Branding?
The rise of China-chic in recent years has popularized a number of 'domestic soda' brands. According to media reports, Dayao, endorsed by actor Wu Jing, has annual sales exceeding 3 billion yuan; Beibingyang, based in Beijing, has annual sales over 1 billion yuan; Bingfeng, which went public and then quickly withdrew, had revenue over 219 million yuan in the first half of 2021; and Hankow No.2, which became popular with its retro China-chic style and convenience store channels, has annual revenue over 300 million yuan. However, the current situations of these brands differ. Beibingyang advertised during the 2023 Spring Festival Gala, while Dayao closely followed the buzz of Wu Jing's Spring Festival film 'The Wandering Earth 2'...
焦逸梦Hubang Chili Sauce: Structural Changes Expected in the Chili Sauce Industry in the Next 5-10 Years
Founded in 2015, Hubang Chili Sauce avoided industry giant Laoganma and rose rapidly through the food delivery channel, with annual sales exceeding 200 million yuan in 2019 and maintaining double-digit growth this year. Before founding Hubang, Lu Wenjin was Vice President of Marketing at Tsingtao Brewery, leading the team to conquer Shandong market and create the second brand 'Laoshan Beer'. In an exclusive interview with New Distribution, Lu shared his insights on building successful consumer brands.
焦逸梦Tongue Hero closes stores in multiple cities, Weizhixiang's single-store annual gross profit is 6,820 yuan, who exactly is eating prepared dishes?
Recently, Lu Zhengyao's prepared dish brand Tongue Hero has seen closures in multiple stores across several cities, drawing attention. Earlier, a franchisee revealed that after four months of operation, they hadn't even earned back their electricity costs, and many franchisees said current store repurchase rates are low, with only 9.9 yuan products selling well. Similarly, someone calculated for the C-end prepared dish brand and listed company Weizhixiang: its 2021 annual report shows 1,319 franchise stores contributed 346 million yuan in revenue, averaging 262,300 yuan per store annually, with an average gross margin of 26.01%, resulting in an annual gross profit of only 6,820 yuan per store.
焦逸梦