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Articles by Mike Wang
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FMOT High-Frequency Data Drives Changes in Distribution Management
With the advent of the digital era, FMCG companies are increasingly applying new technologies. For enterprises, the point of sale is the closest place to consumers; collecting data from terminals and efficiently conveying it to management helps quickly analyze market changes and make decisions. Mike Wang, Senior Vice President of Trax China, delivered a speech titled "FMOT High-Frequency Data Drives Changes in Distribution Management" at the 2023 (8th) China FMCG Innovation Conference, elaborating on the impact of mastering terminal data on distribution management.
Mike WangAI-Driven Perfect Market Closed Loop
Trax, one of the earliest companies in product image recognition, founded in 2010, now processes over 1.5 million stores in more than 90 countries daily, converting product displays, promotional materials, and sales activities into readable structured digital assets for real-time, transparent sales operations and decision support. Although online business is growing rapidly, offline remains the mainstay, with about 3.3 million stores in China's urban areas.
Mike Wang