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Articles by 伯乐斋
Browse 3 New Distribution articles by 伯乐斋.
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Small Items Quietly Make Big Money, Yet You Turn a Blind Eye
Running a business is hard, especially in FMCG, with rising costs and shifting consumer preferences. Distributors face squeezed profits and slow sales. However, not all FMCG players are struggling; some niche players like Huawen Food's劲仔小鱼 are quietly thriving by focusing on small packages, low prices, and extensive small-store distribution, attracting major investment from Legend Holdings.
伯乐斋The Key to Solving Wahaha's 10 Major Drags
Wahaha's sales growth slowed significantly in 2016, but the company's assets remain in good condition. Zong Qinghou stated, "I believe that as long as we face the problems squarely and strive to improve, we will be able to reverse the decline." He attributed the sales decline to 10 major reasons, including the negative impact of online rumors, declining sales force, and changing consumer preferences.
伯乐斋Mosalilan, Where Is the Way Ahead?
Mosalilan, as Bright Dairy's innovative super single product, pioneered the domestic ambient yogurt market. Before 2015, it grew at a near-doubling rate annually, with revenue approaching 6 billion yuan. However, in 2015, its revenue unexpectedly declined by 1.44%, raising questions about its future.
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