AUTHOR ARCHIVE

Articles by 黎佳瑜

Browse 2 New Distribution articles by 黎佳瑜.

Published articles

2 articles · Page 1 of 1

Management & Methods

Deconstructing Genki Forest: The Madman, the Fool, and the Chef

In 2020, Genki Forest was not a company but a phenomenon, with revenue surging 309% year-on-year, likened to a sports car with both pedals as accelerators. Founder Tang Binsen admitted, "We've been too smooth for the past four years," as the company, which once epitomized internet-style FMCG disruption, now faces the challenge of maturing into a traditional consumer goods giant, learning to respect industry rules, build supply chains, and navigate organizational growth.

黎佳瑜
Brand Marketing

Zong Fuli Takes Over, but Zong Qinghou Remains 'Uneasy'

After preparing for succession for over a decade, Zong Fuli has become the new leader of Wahaha, but her efforts to rejuvenate the brand have shown little effect. The 76-year-old founder Zong Qinghou may still have concerns as the company faces declining revenue and intense competition.

黎佳瑜