E-commerce & Instant Retail
JD.com Opens Self-operated Store on Taobao
Recently, JD.com's self-operated food delivery store 'Qixian Kitchen' quietly launched on Meituan and Taobao Flash Purchase. This new dining concept, only three months old, was previously seen as a core piece of JD's delivery ecosystem, but now it is stepping into competitors' territory. Currently, Qixian Kitchen has only one store in Beijing, with over 400 monthly orders on Meituan and over 2,000 on Taobao Flash Purchase. In the 'three-way split' of the food delivery war, Taobao Flash Purchase, JD Delivery, and Meituan stand as three pillars, each guarding its own ground—Qixian Kitchen's move is both a signal of JD breaking platform barriers and a microcosm of the instant retail track shifting from 'subsidy war' to 'long-term battle'.
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