Consumer & Categories
Bulk Snack Retailers Caught in 'Scorched Earth' War, Franchisees Caught Between a Rock and a Hard Place | Frontline Investigation
The new story of bulk snack retail is getting harder to tell, at least according to Chen Jie (pseudonym). A young franchisee running several Zhao Yiming Snacks stores in Ma'anshan, Anhui, Chen Jie believes the brand has reached saturation. Despite the strategic merger with Snacks Busy forming the largest bulk snack company with over 13,000 stores, franchisees face doubled payback periods and intense competition, making the once-lucrative business a hot potato.
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