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Articles by 周平建

Browse 2 New Distribution articles by 周平建.

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Management & Methods

The 345 Rule: How to Be a Great Team Leader

In today's highly competitive environment, companies need a strong, wolf-like sales team to gain an edge. The key to such a team is the leader, and this article introduces the 345 Rule—covering three stages, four responsibilities, and five requirements—to help you become an effective team leader.

周平建
Distribution & Channels

Seven Swords to Drive Terminal Sales: Selling Wine Is No Longer Difficult!

Market challenges, consumer rejection, ineffective terminal staff, and slow product movement are common issues in terminal channels. To effectively solve terminal sell-through, one must master the seven key strategies: refined marketing team management, six golden rules for distribution, terminal recommendation rate, four dimensions of visits, terminal activation, promotions, and continuous relationship maintenance.

周平建