Brand Marketing
今麦郎、白象 vs 拉面说:差在哪了???
As people pay more attention to healthy eating, fast foods like instant noodles are being gradually abandoned. But don't think instant noodles have fallen out of favor; they haven't. Among the rapidly popular consumer brands in the past two years, besides beverages like Heytea, Naixue's Tea, Li Ziqi, Haohuanluo's river snail rice noodles, and Zhong Xue Gao ice cream, there are also noodle brands like Lamian Shuo that focus on the ramen segment. When it comes to instant noodles, the first names that come to mind are Kangshifu, Uni-President, and the Japanese and Korean brands familiar to the public in recent years, while Jinmailang and Baixiang are relatively weaker.
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