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Articles by 五环外事务所
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County Town Snack Discount Stores: Fast Rise, Fast Fall, Declining from Day One
Snack discount stores, marketed as low-priced and affordable, have become the top trend in county towns. Wang Shuo, who has lived in a fourth-tier city for over thirty years, suddenly finds his town transformed into a maze of Zhao Yiming Snacks, with two stores on his 2-kilometer commute. Despite the bustling crowds and his initial interest in franchising, a nearby store's "for lease" sign snaps him back to reality, highlighting that while everyone says these stores are profitable, not everyone can succeed. The article also details the struggles of a husband-and-wife shop owner facing competition from a Tang Chao store, a cashier at a Snacks Busy franchise dealing with low pay and high workload, and a mother frustrated by her daughter's obsession with a Snacks Youming store, all illustrating the rapid rise and fall of these discount stores in county towns.
五环外事务所Sam's Club Resellers in County Towns: The New Harvesters of the Lower-Tier Market
Lin Qing, who has worked in Shenzhen for four years, first tasted Sam's Club roast chicken at a friend's home in her hometown county. Her friend, earning only 3,500 yuan a month, had a fridge stocked like a first-tier city middle-class household. To get the chicken, she had to pre-order through a reseller a week in advance, paying 58 yuan for a 39.8 yuan item. This article explores how Sam's Club resellers have become a phenomenon in lower-tier markets, satisfying young people's desire for trendy foods despite high markups and logistical challenges.
五环外事务所Sam's Club Resellers in County Towns: The New Harvesters of the Lower-Tier Market
Lin Qing, who has worked in Shenzhen for four years, first tasted Sam's Club roast chicken at a friend's home in her hometown county. Her friend, earning only 3,500 yuan a month, had a fridge stocked like a first-tier city middle-class household, thanks to local resellers who bring trendy snacks to smaller cities at a premium. This article explores how Sam's Club resellers have become a new force in lower-tier markets, satisfying young people's desire for novelty and social media-worthy consumption.
五环外事务所