Brand Marketing
Niche Brands: It's Not Just About Being 'Niche'!
Defining the scope of niche products, I have two understandings: first, niche products are relative to mass products; today they may be niche, but in the future they have the potential to become mass products, representing a trend. Second, niche products originate from consumption stratification; the era of one product meeting everyone's needs is over. The fundamental differences between mass and niche products include: mass products focus on category, niche products focus on people; mass products emphasize positioning, niche products emphasize definition; mass products emphasize commonality, niche products emphasize individuality; mass products can be imitated, niche products require creation.
Fan Sir