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Articles by 董阳
Browse 2 New Distribution articles by 董阳.
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18 Ways for Distributors to Transform Under the Squeeze of B2B E-commerce
Distributors can improve management, shift to a service-oriented model, and build their brand to strengthen their core operations. Additionally, they can explore new tactics such as opening online stores, leveraging social media, launching physical stores, organizing group buying, using vending machines, partnering with B2B platforms, co-investing with manufacturers, or even pivoting to logistics, finance, after-sales services, or entirely new industries.
董阳As Giants Like JD and Alibaba Enter Traditional Distribution, Where Should Distributors, the Targets of 'Disintermediation,' Go?
I want to share my views from two points: 'trend' and 'task.' 'Trend' refers to the development trend of e-commerce, and 'task' refers to distribution. First, let's analyze the essence of e-commerce platforms. Both B2C and B2B e-commerce aim to shorten the channel, but what's the difference? See the figure below: B2C platforms want to shorten the path between brands and consumers, while B2B platforms...
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