(1) Improve management level, use software to achieve data-driven management; (2) Transform the operation model, build core 'sell-through' service capabilities; (3) Build the company's brand, establish a good reputation locally. It can be said that these are all improvements at the distributor's own operational level, that is, 'internal training.' Today I want to share how distributors can 'learn new tricks'? Learning new tricks means trying things you haven't done before. What things can you try? I have surveyed distributors of different sizes (20 to 500+ people) and seen that they are already trying different new tricks. Let me share a few methods for your reference. Distributor friends can selectively try them based on the category characteristics of the products they represent and the manufacturer's distribution strategy restrictions. Method 1: Open online stores on 2C e-commerce platforms like Taobao and JD.com. Everyone knows how to do this, and many distributors are already doing well. Method 2: Use WeChat mall platforms or WeChat Moments and WeChat groups to mobilize employees to do WeChat business, fully tapping into employees' social networks. This trick is actually quite annoying, but some people have done it without causing too much resentment. Method 3: Open offline stores directly. You can open specialty stores (only suitable for some categories), community stores, or open stores through franchising. Method 4: Organize group buying. Cooperate with residential property management to organize group buying, advertise door-to-door in advance, and target one residential community each weekend. Or cooperate with large enterprises or industrial parks to organize group buying, advertise to employees in advance, and hold special sales during lunch breaks. Method 5: Develop fans based on WeChat accounts (only suitable for densely populated residential areas or office building clusters), provide door-to-door delivery services, take orders via WeChat, and deliver within 1 hour (you can adopt an on-the-hour delivery strategy). Method 6: Deploy vending machines locally to fill channel gaps. I know a distributor who deployed 1,500 vending machines in one city and achieved good returns. These methods are all for distributors to develop the 2C market themselves, and try not to conflict with existing offline terminals. Method 7: Join B2B platforms. Some B2B platforms aim to eliminate secondary distributors, so they choose to cooperate with distributors. In this model, you can join the B2B platform as a supplier. Method 8: Become a local O2O service provider for B2B platforms, helping them provide online ordering and delivery services to terminals. There are also several methods to play together with manufacturers. Method 9: If the manufacturer has the capability to build its own regional e-commerce platform, you can cooperate with the manufacturer to jointly register a company and try regional e-commerce operations. This method has a high threshold and requires the distributor boss to understand e-commerce well. Method 10: Co-invest with the manufacturer to build a local factory, turning yourself into a shareholder of the manufacturer. For some small manufacturers, capital is not abundant, and if they bind with distributors to build a factory together, it is a win-win for both parties. Method 11: Find small factories for OEM production, establish your own product brand, and flexibly do your own marketing without relying on manufacturer policies. Relying on the operational experience learned from big brands, gradually raise your own banner. In addition, there is the shift to logistics and distribution service providers. Method 12: Find land to build warehouses, provide free use to other distributors, undertake distribution services for distributors, and charge distribution service fees. Method 13: Become a manufacturer's distributor. For example, if the KA channel is directly supplied by the manufacturer, the manufacturer will outsource distribution to third-party distributors. If a distributor transforms into a distributor, they can undertake the manufacturer's outsourced distribution. Of course, if the distributor has abundant cash, they can engage in some wealthy financial methods. Method 14: Lend money to terminal stores to help them expand their scale, even open more stores. Because distributors know the store owners' character and the store's operating conditions, they can lend surplus money to trustworthy store owners to help them grow their business. Method 15: Lend money to other distributors with insufficient funds to help them expand their scale. Of course, you cannot choose distributors with similar categories or competing products. Method 16: Acquire shares of other distributors to turn yourself into a super multi-category distributor, achieving economies of scale in one region and reducing service and delivery costs. Another method is to transform into after-sales service providers. Method 17: Transform into after-sales maintenance service providers. If you have a good relationship with the manufacturer, it is easy to obtain after-sales authorization. This method is suitable for categories with high after-sales service profits, such as home appliances and digital products. The last method: completely change industries. Method 18: Open hotels, restaurants, sauna clubs... or set up technology companies, marketing training companies, etc. In short, completely switch to other businesses. This article is an excerpt from the course exchange in the 365 Business School group. 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