Articles by 贺晓青 陈婉儿 等

Without Digitalization, How Long Can FMCG Companies Survive?

In the digital era, consumer demands change rapidly, market dynamics shift, decision-making accelerates, and the competitive landscape becomes unpredictable. The traditional enterprise-centric value chain (B2C) is fading, giving way to the consumer-centric C2B model as the new norm. For agile and innovative companies, digitalization presents a rare opportunity, while traditional FMCG giants, especially those reliant on offline operations, risk being overtaken if they fail to transform in time.