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Articles by 万德乾
Browse 6 New Distribution articles by 万德乾.
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Community Group Buying Cannot Do Without Group Leaders
Community group buying without group leaders is not attractive. Community group buying should be the most unique retail format at present. This track has released the quality of the model in the following characteristics: it is the first model that completely integrates online and offline seamlessly; the pre-sale wholesale retail based on group leaders controlling the front end helps precise supply chain efficiency; it conforms to the natural price advantage formed by simplifying the wholesale-retail relationship; and the model structure itself is not complex and is easy to evolve and transform in the long term. Since July 2020, leading internet companies have started to enter...
万德乾Advantages and Disadvantages of Community Group Buying
Community group buying offers cost and efficiency advantages for household purchases, but faces challenges in scale, category richness, and operational maturity. Traditional retailers are defensive, while platforms like Meituan and Alibaba compete aggressively, with the model still evolving.
万德乾A Comprehensive Analysis of Shihuituan
Shihuituan is a community group buying startup focused on fresh produce, aiming to participate in all household daily purchases and supply. The company sees vast potential in the fresh food market due to high-frequency demand, pain points in lower-tier markets, and the efficiency of direct supply chains. With plans to expand to 3 million pickup points in three years, Shihuituan targets a trillion-yuan market, positioning itself as a leading fresh food distribution channel.
万德乾How to Play IP Commercialization? The Forbidden City IP Sets a Good Example
The Forbidden City's IP commercialization has reached a scale of 1.5 billion yuan. This article explores the value of the Forbidden City IP, the relationship between its two lipstick products, and the key to its internet-based commercialization.
万德乾Why Did This Resurgent New National Brand Team Up with New Retail Sensation Hema?
This summer, Bright Dairy's ice cream nearly disappeared from Shanghai's market, yet it remained available at Hema. The article explores the historical rise and fall of Chinese national brands, the reasons behind Bright's market retreat, and how Hema's new retail model has revitalized the brand.
万德乾Returning to Hypermarkets Two Years Later: What Are the Pains and Regrets of the Willful Blue Moon?
Blue Moon, which had high-profile abandoned offline channels two years ago, clearly did not achieve its expectations. The company's decision to withdraw from hypermarkets was both passive and aggressive, and its frequent changes over the past two years have not brought the desired results, leading to its return to hypermarkets.
万德乾