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Articles by 老章
Browse 3 New Distribution articles by 老章.
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3 articles · Page 1 of 1
A Regional Manager's Essential Disciplines
This article discusses the essential disciplines for a regional manager, using Coca-Cola as an example. It emphasizes the importance of accurate customer data, target decomposition and tracking, and effective report management to drive performance and achieve results.
老章Reflections and Summary of an FMCG Regional Manager
This article shares the author's reflections and summary of daily work as a regional manager, aiming to improve management skills and help new regional managers. It discusses channel customer management, positioning of different channels, and building relationships with key accounts, emphasizing the importance of school, internet cafe, and tourism-related channels.
老章Understanding the Relationship Between Manufacturers and Distributors: A Look at Nongfu Spring
This article examines the manufacturer-distributor relationship through the lens of a competitor, Nongfu Spring. It argues that truly understanding competitors and their strategies is crucial, and that treating distributors as logistics providers is counterproductive. Instead, aligning with human nature and treating distributors as true partners, with contracts as business plans and investments that feel like their own, leads to better outcomes.
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