Articles by 听风来 万护侯

WeChat, Weibo, Douyin + Scenario-based Focus Media: The New Rules for Igniting Brands

Li Jiaoshu once said at the 2020 New Marketing Opening Class that the biggest single variable affecting the business model of consumer goods is 'media.' This simple statement contains profound insights. From traditional to new media, from text-and-image to live-streaming eras, every media shift creates waves in the market, driven by changing information patterns and the mediatization of life scenarios. The biggest change brought by mobile internet and scenario-based media is the connection: social platforms connect people to people, scenario platforms connect people to brands, and the fusion of the two.