Consumer & Categories
Genki Forest's Overseas Journey: Planting Asian Fruit Flavors on Global Shelves
At the 7th China FMCG Conference's overseas expansion forum, Wang Pu, Party Secretary and co-founder of Genki Forest, shared a story about a Costa Rican young man who chased his favorite sparkling water from New Jersey to Florida and brought it back to Costa Rica, illustrating the brand's initial motivation for going global. With 20 years in media and having accompanied Genki Forest from zero to one, Wang Pu detailed the brand's six-year journey, including pitfalls, strategies, and cultural commitment.
王璞