Brand Marketing
Small Brands Are Rising, but Why Won't P&G Die?
Despite the buzz about P&G's delisting, the company's sales decline is normal for a firm with $50 billion in annual revenue. This article argues that P&G won't face fatal challenges soon due to deep brand moats, and explains why small brand rise isn't necessarily linked to P&G's decline, while offering strategies for small brands to compete and P&G's potential countermeasures.
有深度有情感的