Brand Marketing
Jiang Nanchun on Business Warfare: Understanding the Middle Class's 'Three Loves and Three Fears', Saturation Attack!
Jiang Nanchun's two competitive theories are 'absorb from the commanding heights' and 'concentrate firepower on one thing'. Jiang himself started reading Toynbee, Heidegger, and Wittgenstein at 16, which helped his later career in Chinese literature and advertising. He believes the most terrifying thing in China is that most people and companies fall into homogeneous competition, and every enterprise must answer what makes it different from others.
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