Brand Marketing
China Want Want, Master Kong, Uni-President: Why the Former Chinese FMCG Giants Are No Longer Selling Well
I believe that most Chinese people over 20 have eaten Want Want rice crackers or instant noodles from Uni-President or Master Kong. However, one thing is certain: they don't eat them much anymore. After the March earnings season, I reviewed the annual reports of Want Want, Uni-President, and Master Kong, and the only feeling I got was that they really can't sell anymore!
Cara