Articles by 邢争世

What Key Indicators Should Brands Focus on for Successful TPM Project Implementation?

In recent years, due to the impact of the COVID-19 pandemic and international trade frictions, consumer goods companies have gradually shifted to refined business management. Most companies choose expense management as an entry point for Trade Promotion Management (TPM) projects, but some fail to achieve satisfactory results after launch. QinCe shares its successful TPM implementation experience, emphasizing that the original intention and goals must remain unchanged, and highlighting key factors such as balancing financial and business logic, handling complex channel activities, automating accounting, and ensuring information transparency.