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Liu Qiangdong Restarts JD's Community Group Buying
JD's community group buying business 'Jingxi Pinpin' has been upgraded to 'JD Pinpin', signaling Liu Qiangdong's return to the sector. The move includes brand upgrades, recruitment, and organizational restructuring, aiming to compete in the low-price and lower-tier market.
老电World Cup Kicks Off: Douyin Secures Exclusive Broadcast Rights
As the 2022 Qatar World Cup begins, Douyin is the only short-video platform with broadcast rights, leveraging the event to boost traffic, content, local services, and e-commerce integration. The platform aims to expand beyond its core business, positioning itself as a super app.
老电JD.com Experiments with Livestreaming for Instant Retail, Real-person Sales, Half-hour Delivery
During this year's Double 11, JD.com is testing livestreaming for its instant retail service, allowing users to watch live broadcasts and receive products within half an hour. This move positions JD.com at the forefront of the industry, combining livestream e-commerce with instant delivery to enhance consumer experience and compete in the rapidly growing instant retail market.
老电Meituan is Becoming a Merchandise-Selling Company
Meituan Youxuan has been upgraded from a community group-buying service to a 'Next-Day Arrival Supermarket', signaling Meituan's broader push into e-commerce. With the integration of its e-commerce business and the expansion of product categories, Meituan is solidifying its position in the online retail market.
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