Brand Marketing
Yakult: Can't Win the Race, Can't Afford to Stay Idle
Yakult, known for its laid-back approach, is now feeling the pressure. Within just one year, it launched a 500 billion low-sugar 'Little Gold Bottle' and its first fruit-flavored (peach) product, and even printed scenic spots from various Chinese provinces on its packaging. These moves suggest the company is anxious about its performance, as its daily sales in China dropped 23% year-on-year to 2.53 million bottles by September 2023, down from a peak of 7.609 million.
陈静