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Articles by 盛斌子
Browse 4 New Distribution articles by 盛斌子.
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10-Year Marketing Director's 100 Honest Truths About Marketing
Having transitioned from a professional manager to a trade partner and marketing consultant, the author reflects on over a decade in marketing, sharing successes and failures. This article offers 100 candid insights, from career advice and management principles to the realities of corporate politics and personal growth.
盛斌子How to Keep Distributor Teams 'Passionate and Energized'
Many traditional HR departments focus on controlling people, leading to rampant office politics. While this logic was acceptable in the industrial era, the information age requires management to shift from control to motivation, leveraging each employee's strengths. To inspire team morale and foster a positive atmosphere, distributors can adopt practical measures such as naming sales techniques after employees, rewarding suggestions, creating cultural corridors, and implementing recognition programs.
盛斌子10-Year Marketing Director's 100 'Straight Talk' Quotes on Marketing
A seasoned marketing director shares 100 candid insights on career, management, and life in the FMCG industry, emphasizing the importance of self-motivation, practical wisdom, and navigating corporate politics.
盛斌子A Plan That Concerns Your Future: Common Problems in Annual Marketing Plans
As the annual marketing plan and performance review season approaches, marketing professionals must present clear plans to their bosses and themselves. Drawing on over a decade of experience, the author shares insights on how to write effective marketing plans and highlights common pitfalls, emphasizing the importance of logical structure, data-driven analysis, and actionable execution.
盛斌子