Brand Marketing
Food Brands Compete in New Product Arena, 'New Health' Concept Emerges!
As living standards rise, health preservation is no longer exclusive to the middle-aged and elderly; younger generations like post-85s and post-90s are also proactively focusing on health issues, driving a 'new health' trend in new food products. Products featuring 'zero fat, zero sugar' and 'functional ingredients' are in high demand, with brands like Super Zero, Saturdrop, Starbucks, and Quaker entering the market to seize opportunities. On October 11, CBNData and Tmall小黑盒 released the 'White Paper on New Product Trends in the Health Food Industry'.
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