Consumer & Categories
From Distributor to Category Operations Service Provider
The core value of intermediaries will no longer be limited to the physical transfer of goods, but will evolve into a hub for value exchange in the digital world. At the 10th China FMCG Innovation Conference held in Chengdu from March 17 to 19, Chen Yixin, founder of Haocheng Pet, delivered a keynote speech on this transformation, sharing insights on how distributors can evolve into category operations service providers.
陈一鑫