Brand Marketing
Young People 'Eat' Out Another 100-Billion-Yuan Track? Probably a Misunderstanding
Consumer investment has cooled, and the value and authenticity of demand in some tracks are being re-examined. Since the second half of last year, news that a top-tier fund no longer looks at consumer deals has plunged new consumer entrepreneurship into an ice age, and functional foods, once seen as the last 100-billion-yuan track, have not escaped. According to 36Kr, a dietary supplement brand that aimed to sell 1 billion yuan in the first half of the year only achieved 60% of its sales target by December, and due to high valuations, has been unable to secure new funding.
姚兰 乔芊