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Articles by 曹瑞
Browse 2 New Distribution articles by 曹瑞.
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From 'Search' to 'Group Buying' in the New E-commerce Era: What Has Pinduoduo Taught Us?
Pinduoduo's success cannot be replicated, but as the era shifts, every entrepreneur must consider how to center their model on people. This article analyzes the underlying logic of Pinduoduo's rise, from its focus on cost-performance to its social and algorithm-driven group-buying model, and what it means for the future of e-commerce.
曹瑞In-depth: How Should New Brands Really Be Built?
Brand is an eternal topic. Last month, Diao Ye's two articles on consumption waves sparked widespread discussion about new brands, but no clear conclusion was reached. In a recent in-depth interview with Ma Zhantian and Wang Yi of Xinyi Capital, we gained different insights. They believe that new brands should focus on two key points: staying close to user needs and leveraging supply chain advantages to create cost-effective products. Long-term, success in China's consumer market requires a balance of traffic, product, and channels to build a brand worth over ten billion yuan.
曹瑞