Articles by 周陆戚

The Calm E-commerce Industry and the Surging Douyin E-commerce Ecosystem

As livestream e-commerce stabilizes, the industry is developing in depth, with fundamental changes in the track: deep media changes influence and shape consumer habits, bringing new growth curves to retail. From the era of telephones, TV, and computers to the diversified development of mobile, livestream and short video have risen rapidly, and 'people, goods, and scenes' have undergone profound changes. Online consumption is extending from purposeful consumption to scenarios like browsing while buying, and merchants face increasingly complex operational needs. Integrating content e-commerce and shelf e-commerce, from quick purchases triggered by content to long-term repeat purchases via search and mall, a big fusion era has arrived, and omni-channel has become the trend.