Dealer Operations
Distributor Boss's Personal Account: A Post-90s Female Boss, Agent for Mengniu, Achieved Regional Benchmark Market in 7 Years
Liu Fen, founder of Hubei Quanjielai Trading, started her business in 2014 with 2 million yuan from her parents, becoming a Mengniu distributor in Yunmeng County, Xiaogan. Over seven years, she expanded to Xiaogan city and Yingcheng County, and in 2020 won Mengniu's Outstanding Contribution Award (only 10 distributors nationwide). This article shares her business insights, including market entry strategies, management of frontline staff, and handling e-commerce price chaos.
刘芬