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Articles by 宋九亮
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Beware of Supermarkets Moving from One Homogenization to Another
Since foreign retailers entered China around 1995, traditional supermarkets have faced nearly 30 years of homogenized competition and online冲击, making transformation a matter of survival. This year, the author visited many supermarkets nationwide and found many are moving from one form of homogenization to another, with nearly identical deli sections, bakeries, dining areas, and even private-label packaging. Such superficial changes risk accelerating淘汰 rather than solving fundamental industry problems.
宋九亮One Step Closer to Hema's Dream of 'Over 50% Private Brand in Three Years'
As competition in China's retail industry intensifies and product homogenization becomes more severe, developing private brands has become a key breakthrough for differentiation. However, most retailers are blindly following others, leading to poor positioning, weak branding, and ineffective marketing, resulting in excess inventory and a 'dabble and quit' approach. Hema, a leading new retail player, has achieved over 10% private brand penetration, offering valuable lessons for traditional retailers.
宋九亮Will Hypermarkets and Convenience Stores Inevitably Clash?
Convenience stores have become the new favorite in the retail industry, and this is not a trend but a fact. Major hypermarket chains like RT-Mart, Yonghui, Carrefour, China Resources Vanguard, and Auchan are all entering the convenience store sector with increasingly high-tech offerings.
宋九亮