Articles by 大象安全套 艾丹

Channel Co-creation in High-Trust Categories: From Brand Innovation to Retail Product Innovation

Amid nationwide consumption upgrades and rapid offline retail iteration, consumer demand is shifting from basic needs to experience, aesthetics, health, and emotional value, while store operations evolve from simple selling to refined user management and restructuring of people, goods, and scenes. However, the contraceptive products sector, characterized by high trust, faces industry-wide challenges of severe product homogenization, lack of innovation, and outdated terminal tactics. How to revitalize offline stores and tap new customers through brand innovation has become a shared concern. In June 2026, at the '2026 China Private Brand Industry Chain Conference' co-hosted by the 'Private Brand Production-Research Collaboration Platform' and 'New Distribution', the Daxiang brand delivered a keynote on channel co-creation in high-trust categories, sharing insights on integrating brand innovation with retail channels.