Articles by 数据智能专家

Digital transformation is so important for enterprises, what should be the first step?

Under the influence of the new market environment, the traditional functions of distributors are gradually losing their advantages, and they are facing an urgent need for transformation and upgrading. Experts point out that future FMCG distributors should be 'smart' distributors integrating data services. They can not only maximize their operational efficiency through real-time data flow and efficient integration, but also provide data support to brand owners to help solve production and product R&D issues, and provide sales guidance to terminal stores to help solve marketing optimization and consumption upgrade issues. However...