Consumer & Categories
Consumption Downgrade: Rise of White-Label Brands Overwhelms Big Names
The trend of consumption downgrade has finally reached brands, with white-label brands rising rapidly to dominate the market. White-label brands, supplied directly by upstream manufacturers or channel distributors, focus on cost-effectiveness. As consumer attitudes shift, more people prefer quality affordable alternatives, giving white-label brands more market space. In recent years, the dividends of white-label products have been evident across various sectors, with food being the most representative.
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