Brand Marketing
Deep Dive | Which Old Marketing Theories Did Kotler Overturn?
On the night of February 23, while browsing in Eslite Taipei Dunhua store, I found Kotler's Chinese edition of 'Marketing 4.0' (published in late 2017). In it, Kotler proposes four new customer experience models for the digital age: doorknob, goldfish, trumpet, and funnel, each composed of five A's. This article explores these models and the marketing theories Kotler overturns.
王东魁