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Articles by 调戏营销
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Hema Fresh Says It Wants to Kill Convenience Stores, and I Immediately Look Down on It!
On June 9, Hema Fresh's Beijing Shilibao store opened, drawing industry attention. The author visited and was surprised to find founder Hou Yi claiming Hema would beat convenience stores with lower prices, better service, and faster delivery, which the author dismisses as misguided.
调戏营销The Lesson of a 'Funeral Tea': Learn Thinking, Not Tricks!
The article argues that instead of copying marketing tactics, one should learn the underlying thinking. It uses the hypothetical 'Funeral Tea' (丧茶) as a case study, which was proposed as a counter to the popular Heytea (喜茶), and contrasts it with the 'negative energy' marketing of brands like moonleaf and UCC, concluding that while such tactics may be fleeting, the reverse thinking behind them is timeless.
调戏营销