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Articles by 时靖玮
Browse 2 New Distribution articles by 时靖玮.
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“Channel is King” No Longer Works—Where's the Problem?
For those with over a decade in marketing, the phrase “channel is king” likely comes to mind. A decade later, this channel-centric view no longer holds. Where's the problem? This article explores how to navigate channels in the new landscape.
时靖玮10 Iron Rules for Brand Marketing in the Internet Era
Many are declaring the marketing theories of Trout and Kotler outdated, as the FMCG industry has been in chaos since 2013. This article proposes ten iron rules for brand manufacturers, emphasizing product quality, packaging, content, and media strategy, along with a final rule on studying consumer behavior.
时靖玮