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Articles by 魏庆
Browse 58 New Distribution articles by 魏庆.
Published articles
58 articles · Page 3 of 3
Wei Qing: The Eight Steps of Terminal Visits Are Not Just for Show
The 'Standard Eight Steps of Terminal Visits' is a widely known sales technique that originated from major companies like Coca-Cola and Master Kong, and has been adapted by many private enterprises. Despite being dismissed by many terminal sales representatives as superficial, each step is actually designed to directly boost sales.
魏庆Wei Qing: As a Leader, What Should You Look at in the Market and How? Five Steps for Terminal Inspection!
This article outlines a five-step process for terminal inspection in FMCG distribution, emphasizing preparation, customer service, honesty checks, competitive comparison, and in-store execution review. It guides managers on what to examine and how to address issues systematically.
魏庆How Distributors Can Excel in Their Home Terminal Market (Part 2)
This article provides practical guidance for FMCG distributors on improving terminal market performance, covering professional sales techniques for handling customer objections, daily work processes for pre-sales representatives, and tips for launching and managing a pre-sales system.
魏庆How Distributors Can Excel in Terminal Markets in Their Own Backyard (Part 1)
This article discusses the significance of terminal sales for distributors, emphasizing that terminal markets are where actual sales occur and are crucial for competitive advantage. It also introduces three business operation modes for terminal control: vehicle sales, telephone visits, and pre-sales, along with the establishment of a pre-sales system, including employee training and professional sales techniques such as product display and inventory management.
魏庆Marketing Quotes from Influential Figures on Weibo - Teacher Wei Qing
When products aren't selling, many companies deploy staff and run promotions at the terminal. The purpose of terminal CP activities is not the on-site sales volume but whether the channel structure changes—improving display positions, display area, and signing agreements. National terminal promotions are meaningful only if they alter the channel structure. Also, assess existing stock, not just new increments, to avoid losing old stores while gaining new ones.
魏庆Wei Qing: The Morning Meeting Model for Terminal Sales Staff
This article discusses the management of terminal sales personnel (retail store sales reps) in the FMCG industry, focusing on the challenges of supervising them and the importance of effective morning meetings. It provides a nine-step morning meeting model designed to improve monitoring, motivation, and performance.
魏庆Wei Qing: When 'Terminal' Meets 'Sales'
This article discusses the paradox between terminal (retail outlet) work and sales volume in FMCG, highlighting common traps in terminal management and offering solutions. It emphasizes that doing terminal work well leads to good results, but many companies struggle due to inconsistent beliefs, poor dealer cooperation, management failures, and internal conflicts.
魏庆Wei Qing: Five Key Elements of Supermarket Business
In just a few years, supermarkets have evolved from a novelty into the mainstream retail channel. Supermarket business is much more challenging than traditional trade, requiring manufacturers' sales reps to handle store entry, barcodes, shelf placement, contracts, promotions, and fee negotiations. For many companies and marketers long accustomed to traditional channels, supermarket business may seem mysterious and complex, but it can be distilled into five key elements: barcodes, shelf space, pricing, promotions, and service.
魏庆Wei Qing: A Stupid but Effective Terminal Sales Method
This article discusses a persistent and service-oriented approach to selling to difficult retail clients, emphasizing multiple visits, setting small goals, and using service to break down resistance.
魏庆Marketing Guru Weibo Selection - Wei Qing
This article compiles insights from Wei Qing's Weibo on deep distribution, dealer management, and marketing strategies, covering topics such as route planning for sales reps, dealer cooperation, and promotion tactics.
魏庆