Consumer & Categories
Mixue Bingcheng Selling Beer?
Mixue Bingcheng, the giant known for its 'Snow King' image and dominance in the tea drink industry, is quietly venturing into craft beer, with its close ties to craft beer brand Fulu Family sparking widespread discussion. Recently, 'Fresh Beer Fulu Family' has entered the public eye as a 'Mixue Bingcheng sub-brand', featuring highly similar decor, a low-price strategy starting at 6.6 yuan, and rapid expansion of offline stores, becoming a hot topic in the consumer market.
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