Brand Marketing
From Channel Warfare to PR Marketing: China's Largest Brewer Turns Around
Recently, major beer companies released their 2017 results, drawing attention as the industry undergoes transformation. Overall, Chinese beer giants performed decently, with net profit growth outpacing revenue growth, signaling a shift from market share to profitability. China Resources Snow Breweries, the largest by sales volume, reported revenue of RMB 29.732 billion, up 3.6% year-on-year, and net profit attributable to shareholders of RMB 1.18 billion, up 86.8%.
袁镇章