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Articles by 卢旭成
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The Consumer Ecosystem of a County Town
Lu Xucheng returns to his hometown Guiping in Guangxi for the first Spring Festival after the pandemic, observing the local consumer ecosystem. He finds that rural supermarkets are rising, Mixue Ice City sells 1,000 cups a day, and the leisure sportswear industry in Mule Town is transforming, while chain restaurants are rare due to local preference for fresh food.
卢旭成Dealers Choosing 'Small Brands' - Think Twice Before Acting
Many company executives understand that in today's market, where products are largely oversupplied and competition is fierce, controlling distribution channels is key to success. This article advises dealers to carefully evaluate potential partners before committing, covering aspects such as financial strength, product marketability, advertising effectiveness, sample markets, market coverage, pricing stability, anti-diversion measures, financial policies, market services, and corporate culture.
卢旭成Dealers Choosing 'Small Brands' - Think Twice Before Acting
Because many company executives understand that in today's market where products are largely oversupplied and competition is fierce, those who control the channel may win the market. In China, the role of the channel has never been more important than it is today. Dealers are a crucial part of the channel. So when you open a well-known financial newspaper or magazine, you see various sizes of franchise advertisements. Companies use every means to attract dealers, from strong corporate strength, R&D capabilities, and the charisma of leaders, to product performance and quality, broad market prospects, and strong support like TV, newspaper ads, celebrity endorsements, and comprehensive marketing planning support, as well as promises of strict market protection, no cross-region selling, generous year-end rebates, and complete return and exchange policies, and so on.
卢旭成