Articles by 姚楚雄

Articulating 'Price' and 'Value' to Sell High-End, High-Priced Products!

'Price' is often inseparable from 'value', but 'value' can be completely unrelated to 'price'. For example, when you buy an item from the market, your family might say, 'It's so expensive, not worth it,' or 'It's cheap, worth it!' This means that the level of 'price' often depends on the level of 'value'; conversely, human emotions, friendship, etc., have only 'value' but no 'price'. The following scripts can be used as reference in the sales process of 'three high' products.