Brand Marketing
On the Eve of a Major Shakeout in the Dairy Industry: Hesitation and Waiting
As the implementation of the strictest infant formula registration rules approaches, distributors and manufacturers are in a wait-and-see mode, with many small and OEM brands expected to exit the market. The transition period will reshape the market, leaving a potential 10-15 billion yuan gap in third- and fourth-tier cities, while cross-border e-commerce continues to thrive.
栾立 吕进玉