AUTHOR ARCHIVE
Articles by 许芸
Browse 2 New Distribution articles by 许芸.
Published articles
2 articles · Page 1 of 1
The Awakening Era of Consumer Brands
In the past two years, the food and beverage sector has seen a fierce competition for capital, with both emerging and established consumer brands actively seeking funding and accelerating IPOs. This has led to an industry transformation, where the ability to accumulate sufficient funds has become crucial for brand survival, and a wave of innovation and competition is reshaping the market.
许芸The 'Rivalry' in a Bottle of Laundry Detergent
China's laundry market is undergoing a fierce transformation. In the Chinese household chemicals sector, international giants P&G and Unilever dominate segments like shampoo and body wash with diverse brands. However, in the laundry detergent segment, domestic brands Blue Moon and Liby have alternately taken the lead in market share, while P&G and Unilever, having been slow to respond initially, have become chasers. Unwilling to lag behind, these international giants have increased investment in laundry detergent, launched more brands, and attempted to compete for market share with new products such as laundry pods.
许芸