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Articles by 云酒
Browse 14 New Distribution articles by 云酒.
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3-Yuan Beer Hasn't Disappeared, Why Is Beer Hard to 'Replace'?
The lack of obvious 'replacement' in beer is a reflection of its own industry operating rules and characteristics. In the long run, the trend of premiumization in the beer industry remains unchanged. As the Spring Festival approaches, consumer Zhang Bin is paying close attention to beer prices for gift-giving. In January, he found that during the 'New Year Shopping Festival' on platforms like JD.com, he could still buy brand beers at discounted prices below 3 yuan per can.
云酒Will the 'Price Inversion Wave' in Baijiu Recede, Starting in 2023?
How to maintain price rigidity for leading products and uphold brand image is the core challenge for liquor enterprises in 2023. In 2022, 'price inversion' became a frequent term in the baijiu industry. After the Spring Festival peak season, a brief 'good start' seemed to signal recovery, but high inventory remains a problem for distributors, and price inversion persists. Yunjiu Toutiao surveyed multiple markets to understand the latest conditions.
云酒The Transformation Pain of Traditional Liquor Distributors
Since 2012, the liquor industry has entered a new round of deep adjustment, and traditional large distributors are facing unprecedented challenges. This article analyzes the development and classification of traditional liquor distributors, the impact of market evolution, and the necessity of transformation.
云酒“No Gout, No Hangover”: Can Wanglaoji Beer Replicate the Success of Herbal Tea?
Wanglaoji, the renowned herbal tea brand, is venturing into the beer market with a new product called "Jipi." Despite its strong brand recognition, the move faces significant challenges due to the competitive and mature beer industry, which differs greatly from the herbal tea market where Wanglaoji once thrived.
云酒Snow Beer's Hou Xiaohai 'Without Reservation': What Exactly Is the New Era Strategy for the Snow Brand?
Should beer learn from baijiu in branding? Hou Xiaohai reveals Snow's 'decisive' strategy. Since 2017, Snow Beer has embarked on a new round of strategic layout, focusing on brands rather than capacity. From 'Facial Makeup' and 'Ingenuity' to 'Black Lion White' and 'Mars Green', these new brands, along with Heineken acquired by Snow, form a brand 'dream team'. Against the backdrop of a warming and upgrading Chinese beer market, this brand strategy will impact the industry's 'decisive' landscape...
云酒Tianwo's Fallout: The Unconventional Downfall of a 3 Billion Yuan Distributor
A 3 billion yuan liquor distributor collapsed two years after its peak sales, due to 2.1 billion yuan in funds going missing. The company's disclosure of prepayments may be unrelated to the agreements, raising concerns about related-party transactions and governance failures.
云酒Weiwei, Drunk and Dizzy
For both Weiwei and the liquor industry, this has been a period worth reflecting on. Once a joyful soy milk brand, Weiwei lost its way due to a 'hangover'. Now, the intoxication is fading.
云酒The "Cat and Dog" Wine War Heats Up: Are Traditional Wine Merchants Facing a Life-or-Death Crisis?
The "Cat and Dog" battle between Tmall and JD.com over the wine business is intensifying, posing a potential existential threat to traditional wine distributors. As both e-commerce giants aggressively court major liquor brands and expand their reach, traditional channels must adapt or risk being left behind.
云酒Post-80s Wine Merchant Starts with 10,000 Yuan, Reaches 10 Million in 3 Years—Why Is He Called the 'New Product Trendsetter'?
Sun Yaochi, a post-80s general manager of Kaifeng Shengyu Xiang Trading Co., Ltd., started his wine business with only 10,000 yuan in 2012 and achieved annual sales of over 10 million yuan by 2015. Known for his ability to spot and launch new products successfully, he has been dubbed the 'New Product Trendsetter' in Kaifeng's wine industry.
云酒Where Is Wahaha's Baijiu After 3+ Years and a Claimed 15 Billion Investment?
Three years after beverage giant Wahaha announced a 15 billion yuan investment in sauce-flavored baijiu, its Lingjiang Guojiu brand has faded from public view, with sales far below initial targets. The company has since shifted focus to strong-flavored 'minjiu' (popular-priced liquor), achieving sales of 10 million yuan, while its partner Jinjiang Distillery has diversified into eco-tourism.
云酒The Collective Demise of Second-Tier Distributors: First Understand These Four Ways They Die!
Second-tier distributors, as sub-distributors under regional dealers, primarily distribute goods from dealers to terminals and retailers for a margin, leveraging their familiarity with outlets and people, logistics, and financial platforms. Under the dual pressure of industry adjustment and manufacturer channel flattening, their survival space is shrinking, and the rise of e-commerce and B2B models has further undercut them. This article analyzes four main causes of their demise and explores whether they still have a future.
云酒German Beer Pesticide Scandal and Budweiser Counterfeiting: Imported Beer Faces 'June Snow'?
During the peak sales season, imported beer has been hit by negative news, including a resurfaced report on glyphosate residues in German beers and a viral video allegedly showing counterfeit Budweiser production. This raises questions about whether imported beer is still a good business, as it faces challenges similar to those once encountered by imported wine.
云酒Beer not selling well? Tsingtao Beer sells even better, with both revenue and net profit growing in Q1
Despite the first quarter being a slow season for beer consumption, Tsingtao Beer saw increased sales. The beer industry is no longer the high-growth industry it once was, but the strong Tsingtao Beer remains strong. On the evening of April 28, Tsingtao Beer released its first-quarter report, showing operating revenue of 7.04 billion yuan, up 2.60% year-on-year, and net profit attributable to shareholders of listed company of 579 million yuan, up 8.51% year-on-year, both higher than the growth rates in the same period last year.
云酒From Zero to 9 Million: How a Dealer Sold a New Small Bottle Liquor in a Prefecture-Level City
A dealer in Sichuan, who had never sold small bottle liquor, achieved 9 million yuan in sales in the first year by using innovative tactics like chain gifting, dice games, and training platforms for restaurant staff.
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