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Articles by 王琳
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MissFresh's Predicament: Xu Zheng's Fresh Produce Adventure
Xu Zheng, a model of success, led MissFresh to IPO but faced years of losses totaling nearly 10 billion yuan and a delisting warning. The company's stock price fell continuously, and its capital-intensive model struggled to achieve profitability.
王琳Orange Heart Preferred: Retreat on the Eve of the Decisive Battle
Orange Heart Preferred, Didi's community group buying arm, is retreating from most cities just as the industry's major players prepare for a decisive autumn battle. After a period of heavy subsidies and rapid expansion, the company is now scaling back due to high losses and intense competition.
王琳Genki Forest Hires Luckin Coffee HR Exec to Enter Trillion-Yuan Coffee Market?
Genki Forest has recently hired Ran Hao, former HRD of Luckin Coffee, to bolster its expansion into the coffee market. Ran Hao, who built Luckin's HR system, joins as Genki Forest diversifies beyond sparkling water into new categories like coffee and milk tea.
王琳