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Articles by 陈崖枫
Browse 8 New Distribution articles by 陈崖枫.
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Understanding the Red Bull Battle: Revealing Both Sides' Cards!
Red Bull China and Hua Bin Group responded to the ongoing trademark infringement case, sparking intense interest in Red Bull's fate in China. This article reviews the history of the dispute, analyzes the mistakes made by both sides, and examines the strategic options available to each party.
陈崖枫Your Sentiment, Consumers Don't Understand
We often see products like grains priced at dozens of yuan per jin, or fruits at hundreds of yuan per jin, backed by touching brand stories, lofty corporate visions, and pure entrepreneurial dreams. When you say it's too expensive, they say they have sentiment; when you say others sell the same thing for a tenth of the price, they say they have a dream; when you say it doesn't taste better, they say they're fighting for pride; when you ask if it's worth it, they say they're not selling a product but craftsmanship. Finally, I understand two things: first, an egg will never understand the dream of yeast; second, they are truly desperate for wealth.
陈崖枫FMCG Marketing: The Era of Channel Prosperity Is Over
Reviewing the history of China's FMCG industry, the most representative aspect is the development of its marketing channels. In less than four decades, countless individuals have grown from novices to elites, from starting from scratch to becoming wealthy, growing alongside the channels. They adhered to the principle of 'position determines action' and fully practiced 'winning at the terminal' and 'the terminal is king.' However, when 2013 arrived, they suddenly realized that the world they knew was no longer what it used to be, and the once-winning strategies were no longer yielding the same results.
陈崖枫Who Is the Biggest Culprit Behind Haifuxin's Predicament? An Article That Sends Chills Down Distributors' Spines
The article analyzes the financial difficulties of Beijing Haifuxin Trading Co., Ltd., attributing them to the high cost of financing and blind sales expectations, which are the biggest culprits. It warns that many other distributors may face similar fates.
陈崖枫The O2O Failure Caused by 'Fake Demand'
In the era of mass entrepreneurship, the low entry barrier of O2O created a paradise of hope for entrepreneurs. However, many O2O companies died because they mistook 'needs' for 'demand', leading to unsustainable business models and eventual capital chain rupture.
陈崖枫Circulation E-commerce: A Tsunami Is Coming
An era without a safe zone: whether you like it or not, the internet is taking over China's economy. Every epoch-making industrial transformation means the rise of new industrial elites and the fall of one or more established classes. In this era of internet disruption, manufacturers, distributors, and retailers are all being forced to transform, but the circulation sector, the lifeline of the industry, is about to be conquered by e-commerce.
陈崖枫How Distributors Can Secure Prime Displays in KA Stores
After a distributor opens an account in a store, securing the best display position to showcase products to consumers becomes the most critical action. Prime displays, known as 'golden displays,' can decisively boost product sales. This article analyzes what constitutes a golden display and offers strategies for distributors to obtain and maintain these valuable positions.
陈崖枫Strengthening Capital Management to Improve the Operational Efficiency of Trading Companies' Funds
For trading companies, the quality of their financial status and the level of economic benefits often depend on the speed of capital turnover. The essence of business operations is turnover. In most cases, due to strict bank lending policies and government support preferences, it is difficult for companies to finance through bank loans or government special funds. The main source of funds is profits. Capital is the blood, and the company is the body. To keep the body vibrant, the smooth flow of blood must be ensured. Only by strengthening capital turnover can financial security be guaranteed, thereby improving economic benefits, expanding the company's scale, and enhancing its development level.
陈崖枫