Capital, Earnings & M&A
Annual Revenue of 80 Billion Yuan: No One Understands How to Sell Chocolate in China Better Than Ferrero
When you ask a Cantonese person what chocolate they love, they will only answer: "Kinder (Ferrero)". As Christmas and New Year approach, Cantonese people engage in a subtle competition over who receives more Ferrero chocolates. It's no exaggeration to say that Ferrero has boosted the GDP of Guangdong (and Hong Kong and Macau), as it's the only chocolate that can be bundled with skincare products and medicated oil, with many willing to pay for the often-out-of-stock Hong Kong version. Every year, hundreds of millions of Ferrero chocolates enter Guangdong homes through Shenzhen's ports.
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