Brand Marketing
Creating a Billion-Dollar IP Era: Youxiaojun IP New Product Dealer Tour - Visiting Dunjie
The article discusses the growing importance of IP in the FMCG industry, highlighting Disney's acquisition of 21st Century Fox and the success of IP-based toys like Peppa Pig. It introduces Youxiaojun Food's investment in popular IP licenses and its 'IP New Product Dealer Tour' to engage distributors, with the first stop at Dunjie Supply Chain Management in Shijiazhuang, where General Manager Qiang Huitao shares his views on leveraging IP traffic for retail success.
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